[250-251] Report: Hotel Concepts

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[250-251] Report: Hotel Concepts

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Once upon a time hotel segmentation was fairly easy; urban hotels were clearly distinct from resorts, and each price category defined a level of comfort and a customer target. Those properties that have stayed with ancestral marketing traditions are seeing barriers collapse depending on the needs of the moment and the market realities. The good news for those that are in keeping with the times: new areas of exploration are opening up to their fertile imagination and functional pragmatism. While most hybrid concepts are sill in the experimental stages or are taking their first steps in a development phase, their multiplication and the growing interest of the most prestigious investors show that the future will prove them right.