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Co-branded hotels, multi-use developments, hybrid accommodations concepts, every means is good for
seducing a broader clientele and guaranting a hotel’s yearround occupancy. Moreover, services are multiplying within the complexes, allowing clients to stay, dine and shop within a space shared with local residents, workers as well as people passing through. The boundaries between the different products have blurred, making it easier to develop and exploit them throughout their life cycle.