In a constantly evolving hospitality sector, Barceló Hotel Group stands out with a visionary approach focused on innovation, sustainability, and customer experience. Sara Ramis, Chief Client, Marketing & Sustainability Officer, shares the group’s ambitions: strengthening its presence in key markets, adopting advanced personalization technologies, and promoting responsible tourism. Through initiatives like Barceló ReGen and Barceló Experiences, the hotel chain combines operational excellence with a commitment to local communities, shaping a future where travel becomes a driver of sustainable development and cultural enrichment.
Hilton continues its expansion in Turkey with the addition of 10 new properties, totaling more than 1,000 rooms. This initiative is part of the brand's strategy to increase its presence in the country to over 120 hotels, both operational and in development.
Travelodge continues to expand its presence in Spain with plans to open three new hotels by the end of 2026, adding a total of 263 rooms across San Sebastian, Cadiz, and Alicante.
B&B Hotels continues its strategic expansion in Spain, adding new locations to its portfolio. The latest addition is a new hotel in O Milladoiro, near Santiago de Compostela, Galicia.
B&B HOTELS has achieved a significant milestone by opening its first hotel in Cantabria, specifically in the coastal town of Castro Urdiales, on the Atlantic coast. This new establishment, located in the Brazomar-Finca El Ciprés area, features 78 rooms, both double and family, designed to provide a comfortable and affordable lodging experience.
While the ZEL Costa Brava hotel has just opened its doors on the Iberian peninsula, Gabriel Escarrer, CEO of Meliá Hotels International, has confirmed that the lifestyle brand's sixth hotel will open in Albania.
Which hotels have opened this week or are due to open soon? What style are they? Under which brand? How many rooms? Hospitality ON has compiled a non-exhaustive list of the most eagerly awaited openings worldwide.
Which hotels have opened this week or are due to open soon? What style are they? Under which brand? How many rooms? Hospitality ON has compiled a non-exhaustive list of the most eagerly awaited openings worldwide.
